Betting Sites - Best Online Sports Betting Sites UK

Only our-list of the best UK betting sites matter; each betting site has been checked for offering the best sports betting experience online. Check out our new betting sites added daily!

Online Sports Betting Sites 

Sports betting is a prevalent form of gambling and has been for many years now. In recent years interest has increased with the internet opening up more avenues to bet on sports. With the advent of online betting, the industry experienced an overhaul with online sites making a significant impact on the sports betting industry. Wagering on sporting events has become more convenient and a lot easier. Betting enthusiasts have been shifting seats from betting shops and migrating to online sports betting sites. Online sportsbooks have opened up the doors to a new generation of sports betting fans.

There are a few reasons for its increase in popularity. Firstly, competitive games are top-rated worldwide, with diverse sports dominating in different regions. For instance, a UK facing sportsbook will offer sports like football, cricket, rugby, tennis and other sports popular there. A US-facing site will offer American Football, basketball, baseball and hockey. International sportsbooks offer every sport you can imagine along with minor leagues and semi-professional competitions. 

Betting on sports is very straightforward, and you don’t need extensive knowledge of the sport to place wagers. Nevertheless, a background understanding of the sport can give you an edge. There are specific skills you can develop to sustain long-term profitability, and as straightforward as betting on sports is, and there are a few advantages to learning about them before risking your money. 

Best Betting Sites 2024

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The Pools Sports

50+ Free Bets Every Week & 100 Free spins if you deposit and stake £10 in Casino

Acca Boosts, Best Odds Guaranteed,Free Spins Offers, Daily £5 Free Bets

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18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 1 x £5 in free bets plus an extra 3 x £5 Free Bets the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 1 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets credited by midday the day after your first bet settles. 7-day free bet expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply. 18+ T&C's | BeGambleAware® #AD
Betfred

Get £40 In Bonuses When You Stake £10

Use Code: WELCOME40

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New UK 18+ only. Register (excl. 13/04/2024) with promo code WELCOME40, Bet £10+ on Sports in one transaction within 7 days of registering. Get £30 Free Bets & £10 free spins within 10hrs of bet settlement. Bonuses expire 7 days after issue. Min odds, eligibility & payment exclusions apply. Full T&Cs apply 18+ T&C's | BeGambleAware® #AD
All British Casino

Welcome Bonus 100% up to £100

Always 10% Cashback Bonuses

Minimum Deposit: £20

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#AD New customers only, min deposit £20, wagering 35x, max bet £5 with bonus funds. Max bonus is 100% up to £100. No max cash out on deposit offers. Welcome bonus excluded for players depositing with Skrill or Neteller. Cashback is cash with no restriction. Full T&C’s apply 18+ T&C's | BeGambleAware® #AD
BetGoodwin Sports

£100 Free Bet Refunds

On First Day Losses

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If you place a win or each way single bet in any UK or Irish Horserace and your selection finishes second beaten by the official distance of a nose we will refund the win part of your losing stake as a free bet. Minimum stake to qualify for this offer is £10 win or £10ew. Maximum free bet per customer per race is £100. Excludes multiple bets such as lucky 15s etc. Applies to cash stakes only Does not apply to ante post markets. Free bets must be used in their entirety and to be credited within 24 hours. 18+ T&C's | BeGambleAware® #AD
Britian Bet

Deposit £10 Get A £10 Free Bet

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New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply. 18+ T&C's | BeGambleAware® #AD
Luckster Casino

Welcome Bonus up to £200

200 Bonus Spins On Popular Slots

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zT&Cs Apply. 18+. New Players Only. First Deposit: 100% up to £50 + 20 spins on Starburst. Min deposit £10. Second Deposit: 50% up to £75. Min deposit £20. Third Deposit: 50% up to £75. Min deposit £20. 35x wagering applies to spins and bonus funds. Max win is £100. Full T&Cs Apply. – www.begambleaware.org #adl T&Cs apply. Please gamble responsibly. 18+ T&C's | BeGambleAware® #AD
Mr Play Sports

Bet £10 Bet £10

Acca Offers, Daily Site Promotions

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Standard Welcome Offer terms(Bet 10 Get 10): This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom, Norway, Finland, Germany and Canada. 18+ T&C's | BeGambleAware® #AD
JeffBet Sports

Bet £10 & Get a £30 Free Bet

Extra Promotions Running Weekly

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New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms Apply 18+ T&C's | BeGambleAware® #AD
Speadex Sports

Get £35 In Free Bets

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Place a qualifying £25 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. A first free £5 fixed odds bet will be credited upon settlement of the qualifying bet.. 4 x following £5 free fixed odds bets will be added to your account on consecutive days. After your first free fixed odds bet you will also get a free £5 Total Goals spread bet. And after your second free fixed odds bet you will also get a second free £5 Total Goals spread bet. You must have a full spread betting account to be able to claim the free Total Goals spread bets. Note, future spread spread bet placed, losses can exceed deposit. Place a smaller qualifying fixed odds single bet at minimum odds of 1/2 and get different amounts of free fixed odds bets as per below: Free bets must be claimed within 28 days of opening. Free bet stake not included in any winnings. Ts&Cs Apply. 18+ begambleaware.org 18+ T&C's | BeGambleAware® #AD
Luckland Casino

Welcome Bonus 100% up to £50

50 Bonus Spins

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New players only 18+. Min deposit £20. 40x wagering applies to match up bonus . Offer valid for 1 week. 50 Spins on Starburst. 40x wagering applies to Spins 18+ T&C's | BeGambleAware® #AD
NY Spins Casino

Welcome Bonus 100% up to £50

50 Wager Free Spins on Book of Dead Slot

Minimum Deposit: £20

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18+ new players only. Maximum £50 bonus. Minimum deposit: £20. Bonus wins are capped at £500. Max bet with active bonus: £2. Wagering requirement 100% match deposit bonus: 30 times sum of deposit + bonus. Winnings from Free Spins are credited as Real Money without wagering requirements. Free Spins expire after 3 days. Some games may not be played with an active bonus. Games may contribute differently when wagering a bonus. 18+ T&C's | BeGambleAware® #AD
Voodoo Dreams Casino

Welcome Bonus 100% up to £50

50 Wager Free Spins

Minimum Deposit: £20

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18+. new players only. Maximum £50 bonus. Minimum deposit: £20. Bonus wins are capped at £500. Max bet with active bonus: £2. Wagering requirement 100% match bonus: 30 times sum of deposit + bonus. Winnings from Free Spins are credited as Real Money. Some games may not be played with an active bonus. Games may contribute differently when wagering a bonus. Bonus expires after 30 days if wagering requirement has not been met. One bonus allowed per person, address, device, IP. Full bonus terms apply 18+ T&C's | BeGambleAware® #AD
Duelz Casino

Welcome Bonus up to £300

100 Spins on Book of Dead Slot

Minimum Deposit: £10

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18+ new players only. Minimum deposit: £20. Maximum £100 bonus. Max bet with an active bonus: £2. Wagering requirement 100% match bonus: 30 times sum of deposit + bonus. Max redeemable from welcome bonus: £500. 100 Free Spins are given out 20 per day on Book of Dead for 5 days in a row, log in each day is required. Max Free Spins winnings: £100. Winnings from Free Spins are credited as bonus money with a wagering requirement of 45 times. Free Spins expire after 3 days. Some games may not be played with a bonus. Games may contribute differently when wagering a bonus. 18+ T&C's | BeGambleAware® #AD
Jackpot Casino

Deposit £15 & Get 50 No Wager Free Spins

Keep What You Win On Bigger Bass Bonanza Slot

Minimum Deposit: £15

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This one-time offer is only available here for new UK customers of Jackpot.com. To participate a minimum £15 bet is required. Any terms not specified in these Special Promotional Terms, the Promotional Terms shall apply and will be subject to Jackpot.com Terms and Conditions. 18+ T&C's | BeGambleAware® #AD
Lottomart Games

100% up to £100 Welcome Bonus

Free Scratchcards & Casino Promos

Minimum Deposit: £10

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New customers only. All new players can get a 100% deposit match bonus on your deposit, up to £100 - Deposit at least £10 and claim up to £100 18+ T&C's | BeGambleAware® #AD
Playojo Casino

80 Free Spins on 1st Deposit

No Wagering on Bonuses - EVER!

Minimum Deposit: £10

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This offer is only available for first time depositors. Min deposit is £10. 50 Free Spins on Book of Dead. Spin Value: £0.10. After your first deposit you may claim your 30 Extra Free Spins by visiting the Kicker Section. No min withdrawal. This offer cannot be used in conjunction with any other offer. This offer is only available for specific players that have been selected by PlayOJO. OJO’s Rewards and Game Play policy applies. 18+ T&C's | BeGambleAware® 18+ T&C's | BeGambleAware® #AD
Plaza Royal

Welcome Bonus up to £200

100 Bonus Spins

Minimum Deposit: £20

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Applies only to new depositing players. 18+. Minimum deposit: £10. 35x Wagering requirement applies to match up bonus. Spins credited in specific games. Spins expire after 24 hours. Wagering requirement applies to spins. Terms and Conditions apply. 18+ T&C's | BeGambleAware® #AD
Spin Rio Casino

Welcome Bonus up to £200

100 Bonus Spins

Minimum Deposit: £10

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Applies only to new depositing players. 18+. Minimum deposit: £10. 35x Wagering requirement applies to match up bonus. Spins credited in specific games. Spins expire after 24 hours. Wagering requirement applies to spins. Terms and Conditions apply. 18+ T&C's | BeGambleAware® #AD
VegasLand Casino

Welcome Bonus up to £200

200 Bonus Spins On Popular UK Slots

Minimum Deposit: £10

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18+; new depositing players only. Welcome package split over 3 deposits: Min. 1st deposit £10. Min. 2nd and 3rd deposit £20. 35X Wagering requirement applies to match up bonus and spins. Spins credited in specific games. Spins expire after 24 hours. Terms and conditions apply 18+ T&C's | BeGambleAware® #AD
Winomania Casino

Welcome First Deposit Bonus up to £100

100 Free Spins

Minimum Deposit: £10

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Pub Casino

100% up to £100 Welcome Bonus

Minimum Deposit: £10

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#AD New customers only, min deposit £20, wagering 40x, max bet £5 with bonus funds. Max bonus is 100% up to £100. No max cash out on deposit offers. Welcome bonus excluded for players depositing with Skrill or Neteller. Cashback is cash with no restriction. Full T&C’s apply. +18, Please Gamble responsible. BeGambleAware.org 18+ T&C's | BeGambleAware® #AD
Genting Casino UK

100% Bonus up to £50

Daily Promotions

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First deposit only. Min. deposit: £10, Max. Bonus £50. WR of 30x Deposit + Bonus amount (Slots count 100%, other games 10%) within 30 days. Max bet is 10% (min £0.10) of the Bonus amount or £5 (lowest amount applies). Bonus must be claimed before using deposited funds. First deposit bonus can only be claimed once every 72 hr across all casinos. Bonus Policy applies.. 18+ T&C's | BeGambleAware® #AD
Casushi Casino

Welcome Bonus up to £50

50 Bonus Spins on Starburst Slot

Minimum Deposit: £20

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New customers only. Minimum first deposit of £20 required. Maximum promotion amount per player is £50 Bonus and 50 Free Spins. The welcome offer is not available on pre-paid card or e-wallet (Neteller and Skrill) deposits. Bonus and free spins will be credited automatically. 100% deposit bonus up to £50 bonus will be credited upon first deposit. 50 free spins will be received in 5 daily increments of 10 starting within 24 hours of first deposit. Free spins are only available on Starburst. Free spins value is £0.10 per spin. Bonus will expire 30 days after qualifying deposit. Free spins will expire 48 hours after being credited/ 18+ T&C's | BeGambleAware® #AD
Seven Casino

Welcome Package: Up to £7,500 Bonus

10% Cashback Bonus Available

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1st Bonus 200% up to £250 Wagering Requirement: 10x, 2nd Bonus 100% up to £1000 Wagering Requirement: 10x, 3rd Bonus 50% up to £1250 Wagering Requirement: 10x, 4th Bonus 100% up to £5000 Wagering Requirement: 10x 18+ T&C's | BeGambleAware® #AD

What Makes a Betting Site Great? 

An excellent betting site will have a large selection of sports betting markets and favourable odds. The foundations must be in place with practical customer support, a choice of international payment methods, and online security. Bonus offers, history and reputation also play their part. However, these are general factors to consider for any online betting. The best sites offer a broad range of daily bets, many different sports and games.

Furthermore, the odds will be favourable and additional features like live streaming and in-play betting are expected. The type of bets, speed of posting odds and user-friendliness of the interface are crucial factors. The range of prop bets and speed of processing payouts and deposits along with a decent choice of depositing and withdrawing methods are hallmarks of the best sports betting sites. 

Secondary betting options like horse racing, casino games, slots and a live dealer casino score high points and the availability of mobile betting is a must. You should look at the regular bonuses, free bets and promotions available after you sign-up, and the availability of customer support agents. You can find exotic bets like 12-team parlays, Asian handicaps and Accumulator bets. 

Bonuses & Free Bets

Just like other forms of online gambling, the sports betting industry is fiercely competitive. That is excellent news for betting enthusiasts as there are lots of promotions, bonuses, and free bets on offer. Sportsbooks offer many different promotions with the most obvious being the welcome bonus. It can take on many different forms which depend on the operator; however, most sportsbooks offer a deposit bonus or free bets to entice you to register.

Deposit Bonuses

Deposit bonuses are widespread across sportsbooks, casinos, and poker rooms. Essentially, the site matches your deposit with a percentage. Therefore, a 100% bonus gives you the same as your deposit, and a 200% bonus doubles your funds. Percentages and cashout limits vary considerably from one sportsbook to another. 

Free Bets

The Free Bet is a staple at the more established sports betting sites, and basically covers your first bet, and typically ranges from £10 to £30. If your first bet is unsuccessful, you are given credits for a free second bet, so you have two chances for the price of one. 

Reduced Juice Lines Promo's

These are cool sports betting offers. Sportsbook takes a small percentage from every bet as a fee for facilitating the action. The house fee is often referred to as the rake or the juice. Therefore, reduced juice promotions are when the sportsbook offers an improved payout on certain bets like spreads, or totals when both sides payout at -110.

Reload Bonuses

these bonuses are almost the same as deposit bonuses, with the only difference that it isn’t your first at the site. They are valuable bonuses worth taking advantage of. Some sportsbooks offer all year round reload bonuses, while others periodically as part of special promotions. 

Why Betting Online Has Many Advantages Over a Betting Shop

Betting shops or offline betting agencies are high street outlets where people can go to place sports bets. People outside the UK aren’t aware that sportsbooks like Ladbrokes and William Hill operated many betting shops within the UK before going online. That proves the importance and significance of the online betting industry today. Online bookmakers tend to offer superior odds than betting shops. With online bookmakers, you can compare odds at dozens of sites before placing your bet.

You can discover the highest odds in a few minutes. It is hardly possible to do the same at betting shops, even if there are several in your city. Another significant advantage is online sites offer bonuses. Almost all online bookmakers provide welcome bonus offers and other regular promotions, while hardly any offline betting agencies give any. Betting sites invariably offer a broader choice of events and online betting markets than betting shops.

Furthermore, they offer higher betting limits. Several betting shops limit high stakes and odds on a combo. If an online bookmaker imposes such restrictions, you can move to another effortlessly. Moreover, online betting is not restrained by opening and closing hours as shops are.  The only drawback is you don’t get that social aspect of visiting a betting shop, although there are many online forums and bulletin boards with chat communities about sports betting. 

New Betting Sites 2024: What to Expect?

According to https://igamblingsites.com, the biggest debate is what can new betting sites offer to stand out from the crowd. We think that it's fair to say that new betting sites will focus on technology will continue to drive improvements in sports betting, and new sites tend to incorporate the latest features including even more gambling options such as casino games and slots, live casino games, poker, and bingo.

Live streaming and in-play betting on mobile are becoming more in-demand, and along with statistics, charts and data relating to sports betting as well. New sites should post odds quickly and keep them updated and favourable.

The overall betting experience is bound to improve, and new sites have something to prove, as they are relatively unknown. In such a competitive marketplace, they will need to provide excellent services if they are to compete with more established operators. They are out to impress, and the welcome bonuses will reflect that. The new year will see several new sportsbooks introducing their betting services, which means established ones have to stay on their toes to retain their market share.

The more competition, the better, as bonuses, offers, betting markets and odds will improve as betting sites compete for customers. Perhaps the best is yet to come, and new technology will throw a few surprises up; nevertheless, the future looks bright for online sports betting fans and new operators will offer the best deals. If you want the ultimate sports betting experience in 2021, new sites are the answer.

Find Your New Betting Site

In order to find your next betting site, follow our helpful tips on what to look for when researching different UK betting sites. Make sure you look at betting sites which tick the boxes below:

If the answer is yes then we would suggest that the betting site is well worth checking out. If you're in doubt, make sure you have a look at the betting sites we've recommended above. The list above is updated regularly so you will also find new betting sites listed there.


Written By - Jessy Fox

[email protected]

One of the initiators behind this casino guide was also involved in developing the casino test that we currently use to evaluate new casinos. With over +15 year experience from the igaming sector.